The two numbers that run every business
What a customer costs, what a customer is worth, and the gap. Drew shows what every new tool, AI included, does to those two numbers so nobody in the room buys one for the wrong reason again.
Founder of Leadzolo · No. 32 on the 2026 Inc. 5000
I started on a meat counter in Ontario. Ten years later I'd spent over $100 million on ads and built a company to No. 32 on the Inc. 5000. Now I get on stage and show business owners how the money actually moves.
Drew Carrell
No. 322026 Inc. 5000
No. 2Marketing & Advertising
7,839%Three-year growth
$100M+In ad spend
01The record
Every number on this page came out of a business he runs.
Most business advice comes from people who have never made payroll off their own ad account. Drew has, for ten years. He's bought the traffic, built the sales floor, hired his own replacement as CEO and kept the books open the whole way.
So when he tells a room what a customer costs, it's the number he paid this morning.
No. 32Overall on the 2026 Inc. 5000, the fastest growing private companies in America
No. 2In Marketing & Advertising, nationally
7,839%Three year revenue growth at Leadzolo
$100M+Spent on ads over ten years, his own and his clients'
500+Active buyers on the Leadzolo platform
$15.8MIn revenue with a team of 12
100Staff he managed at a $13 million grocery store, before any of it
15M+Views on his business stories in under two months
Campaigns for
Tony Robbins, Dean Graziosi, Grant Cardone and Rene Rodriguez
Awards
ClickFunnels $100M award and the Eight Figure Club, $10 million through one funnel
Heard on
That Agency Show, FlipTalk, Property Prophets and Wake Up to Wealth
·Carrell Group
The companies.
Exclusive motivated seller leads for real estate investors. Investors bid by county in real time.leadzolo.com
The lead distribution software behind the model. Routing, bidding and a marketplace.usejuiced.com
The same model applied to personal injury. Qualified cases go to attorneys who want them.zololaw.com
The operating company with Kyle Sulerud, headquartered in Grand Forks, North Dakota.sulerudcarrell.com
Drew and Kyle's show on lead generation and pay per lead.YouTube
ThatAgencyMastermindThe paid room for agency owners who want the hybrid model.See below
02Speaking
Put Drew on your stage.
Drew teaches business through stories. Warren Buffett at Sun Valley. A math professor who beat blackjack. A grocery store manager and a $400 meat order. Every one lands on something your audience can use on Monday morning.
“I'm not here to pitch you anything. I'm here to tell you what I know about business.”
Buying traffic for a living
How to buy attention for less than it's worth and sell the result every single day. Lessons from more than $100 million in ad spend and an Inc. 5000 run.
Where the money goes next
When everybody has the same list and the same tech, the edge moves. The one question that tells you where the profit in your industry will be in ten years.
02.1Booking
Check Drew's availability.
Keynotes, workshops, fireside chats and podcasts. Entrepreneur events, industry conferences, sales kickoffs and masterminds.
- A real operator. He runs the companies he talks about, and he'll show the numbers.
- No pitch from stage. Your audience gets the playbook, not a sales close.
- Built for your room. Talks are tailored to your industry and your audience.
Dani handles Drew's calendar and replies within two business days. Need the one sheet or photos first? Press kit.
03The mastermind
ThatAgencyMastermind
For agency owners who want more profit, not more work.
This is the model Drew and Kyle Sulerud used to build Leadzolo. Keep your retainer clients on top and build pay per lead underneath. In the mastermind they teach it live, twice a week, straight from their own books.
The retainer agency
$100ka month
16 people. Every renewal is a fight. Going insane.
The hybrid agency
$1Ma month
8 people. Consistent 15 to 20% margins.
- 90 minute onboarding with Drew. One call to find the single change that moves your profit the most.
- Live calls every Tuesday and Thursday. Drew and Kyle, your numbers, real answers.
- The Hybrid Agency Blueprint. The full playbook in the classroom, from first lead to buyer marketplace.
- A room of operators. Agency owners, lead buyers and vendors doing the same thing you are.
$500/month
Founding group, capped at 50 members.
Join That Agency MastermindNot running an agency yet? Start in the free group.
04Follow along
15 million views in under two months.
Drew posts true business stories most days. Short ones on every platform, the full version with everything he had to cut in his free email every Tuesday.