The two numbers that run every business
Every business runs on two numbers. Drew shows what every new tool, AI included, does to them, so your audience never buys one for the wrong reason again.
- 40 minute keynote
- Owners, operators and investors
2026 Inc. 5000 · No. 2 in Marketing & Advertising
Business lessons from someone who actually built it.
Drew Carrell has spent more than $100 million on ads and grew Leadzolo to No. 2 in Marketing & Advertising and No. 32 overall on the Inc. 5000. On stage, he turns that into stories your audience will remember and use.
On stage3 talks
$100M award · ClickFunnels
No. 2
in Marketing & Advertising on the 2026 Inc. 5000
No. 32
overall on the 2026 Inc. 5000, 7,839% growth
$100M+
spent on ads over ten years
15M+
views on his business stories in under two months
Speaking
Book Drew for your next event.
Drew teaches business through stories. Warren Buffett at Sun Valley. A math professor who beat blackjack. A grocery store manager and a $400 meat order. Every story lands on a lesson your audience can use on Monday.
On camera
15 million views in under two months.
WeWork's own investor tried to claw back his millionsOn camera
A cartel went broke trying to kill him1.8M views
The counterfeiter who never printed a fake bill1M views
The same stories he tells on stage, in under two minutes. More on YouTube and Instagram.
The talks
Buying traffic for a living
How to buy attention for less than it's worth and sell the result every single day. Lessons from more than $100 million in ad spend and an Inc. 5000 run.
- Keynote or hands-on workshop
- Marketers, agencies and lead gen teams
Where the money goes next
When everybody has the same list and the same tech, the edge moves. The one question that tells you where the profit in your industry will be in ten years.
- Keynote, fireside chat or panel
- Industry events and masterminds
Why Drew
He's done it, not studied it.
- No. 2in Marketing & Advertising on the 2026 Inc. 5000, and No. 32 overall
- $100M+spent on ads over the last ten years
- $100MClickFunnels award, plus the Eight Figure Club for $10M through one funnel
- 4businesses owned and operated, from lead gen to software
“I'm not here to pitch you anything. I'm here to tell you what I know about business.”
Drew Carrell, from the stageHeard on That Agency Show, FlipTalk, Property Prophets and Wake Up to Wealth.
The companies
One playbook, a few markets.
Buy attention profitably, turn it into a lead someone will pay for, and build the software to route it. Every company below runs on that idea.
Real estate · Founded 2022
Leadzolo
Exclusive motivated-seller leads for real estate investors and wholesalers. Investors bid in real time by county, and the winner gets the lead in seconds. Leftovers flow into a marketplace and a membership pool, so nothing goes to waste.
No.32
- 2026 Inc. 5000Top 1%
- Marketing & AdvertisingNo. 2 nationally
- North DakotaNo. 1
- Three-year growth7,839%
Juiced
The lead distribution platform behind the model. Route every lead to the right buyer instantly, run real-time bidding off prepaid wallets, and sell leftovers automatically.
ZoloLaw
The Leadzolo model applied to personal injury. People with a potential case get a free, no-obligation case review, and qualified cases go to attorneys who want them.
Sulerud Carrell
The partnership between Drew Carrell and Kyle Sulerud, headquartered in Grand Forks, North Dakota. It runs Leadzolo, ZoloLaw and Juiced, and buys inbound seller leads from generators and agencies.
That Agency Show and That Agency Group
That Agency Show is Drew and Kyle's show on lead generation and pay-per-lead, from agency work to selling over $1M a month in leads. That Agency Group is the free community that goes with it.
Grand Forks · the wall of awards
About Drew
From the meat counter to No. 2.
Drew Carrell didn't start in marketing. He grew up in Minden, Ontario, earned his trade licence as a meat cutter, and spent a decade in grocery, working up to store manager of a $13 million store. Somewhere along the way he figured out his real edge: reading the numbers and finding the problem before anyone else did.
His first ad campaign was for his dad's auto body shop, and it flopped. He kept testing until it didn't. He left grocery $30,000 in debt to start a paid ads agency, and a partnership with Kyle Sulerud became an eight-figure hybrid agency.
In 2022 a friend who invested in real estate asked them for seller leads. The deals that followed showed them the real market, and Leadzolo was born. Four years later it ranked No. 32 on the Inc. 5000. Cody Morris now runs Leadzolo day to day, and Drew stays on as an owner, building what's next.
Dani keeps Carrell Group running behind the scenes, and nothing ships without her.
GroceryMeat cutter to store manager
AgencyPaid ads agency
2022Leadzolo founded with Kyle Sulerud
2024ClickFunnels Eight Figure Club
$100MClickFunnels award
2026No. 32 on the Inc. 5000
Business consulting
Work directly with Drew.
For owners who want to grow with paid traffic and a sales team that closes. The same playbook that took Leadzolo to No. 32 on the Inc. 5000, applied to your business.
Paid acquisition
Where your ad spend is leaking, what to test next, and how to scale without losing your margin.
Lead gen models
Pay-per-lead, exclusive or shared, bidding and marketplaces. Pick the model that fits your market and price it right.
Sales process
Speed to lead, follow-up, scripts and the numbers your team should be held to every week.
AI in your sales team
Practical uses that already work on our own team: follow-up, call notes and coaching.
Drew takes on a small number of consulting clients at a time. Tell him about the business and he will tell you honestly whether he can help.
Put Drew on your stage.
Keynotes, workshops, panels and podcasts. Follow along as Drew builds in public.